High Risk Merchant Accounts: Proper Setup Leads to Processing Success

There’s no doubt that working with an ethical and experienced high risk merchant account agent can be tremendously helpful to a business.  But, be careful in your selection of a high risk merchant account providers.

Sometimes an over-zealous attempt on the part of a high risk merchant account sales person results in incorrect setup.  Businesses must keep a close eye on how the account is setup in order to assure long-term payment processing success.

Some ISOs and processors accept liability on merchant accounts which gives these organizations greater flexibility in underwriting an account.  Sometimes it is easier to get an account approved through these channels but sometimes it can be more difficult because of the risk of liability.  Therefore, be wary of sales people who claim to be able to get accounts approved faster or easier because they assume liability because it may not be true.

In addition, make sure you keep a copy of your merchant application and make sure all fields are filled out correctly and honestly.   In eagerness to get an account approved, some unscrupulous sales people have been known to put false information on an application form.  For example, the industry classification may be wrong, processing projections incorrect, or products/services being sold not represented correctly.

Incorrect information on an application causes the account to be approved under false pretences.  Then, when the acquiring bank finds out, the account is terminated and the business is out of luck.

If a high risk account is applied for in the correct manner, proper setup of the account will follow.  This will lead to long-term high risk processing satisfaction.

September 3, 2010 at 11:13 pm Leave a comment

Refunds on a Merchant Account Keeps Chargebacks Low

It generally serves the long term business interests of a high risk merchant account to have a liberal refund policy.  In other words, if customers are not satisfied, give the money back.  Particularly if you sell a lower ticket product or service.

Now lots of merchants with high risk processing get upset about this suggestion.  They assert that some consumer requests for refunds are fraudulent.  For example, a customer may claim merchandise was never received.  Or the merchandise was defective in some way.  Or any number of reasons a consumer might give for requesting a refund.

Some merchants say it’s simply a matter of principle.  They are not going to give a refund if they suspect the consumer is not being truthful.

Of course, not all requests for refunds are untruths.  Sometimes, there are valid reasons for the request.

In any event, suppose you refuse to give a refund.  What’s the customer going to do?  That’s right.  They’re going to call their credit card company and dispute the charge, resulting in a merchant chargeback.  Even if the merchant eventually wins the chargeback dispute month or two later, the chargeback will still be reflected on previous months’ processing statements.

Lots of consumers never call the merchant asking for a refund.  They simply call their credit card company.  That’s always going to happen.  Some consumers know how to play the system.

But, if a consumer comes to you first requesting a refund, you are wise to accommodate the request.  Weigh the cost of a refund against the possibility of driving up charge back ratios on a merchant account.  Sometimes, you just have to eat a the cost of a refund.  In the long run, it’s a better choice than losing a merchant account.

July 20, 2010 at 7:45 pm Leave a comment

High Risk Merchant Account Payment Processing Gateway

When a business is classified as a high risk merchant account, it is smart to diversify payment processing to minimize risk and maximize profits.  An smart management technique to manage multiple accounts is by connecting multiple merchant accounts to a one payment processing gateway.

A single payment processing gateway controlling all processing eliminates the need to maintain and monitor more than one system. You get rid of repetitive administrative tasks and increase worker productivity.  Account management and reconciliation of all accounts is a breeze.  Customer service is improved.  And management reports can be viewed on based on individual accounts or globally.

Load balancing on a high risk merchant account payment gateway is totally automated, although manual manipulation is possible if desired.  A merchant configures parameters which direct the gateway to route transactions based on a single variable or combination of variables.

July 8, 2010 at 4:37 pm Leave a comment

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